1. Profile the Company
Find out who the company is and what it does. Determine whether it's publicly traded or privately held—public companies are much easier to research. Start by searching the databases below to examine public records, stock reports, and annual reports:
2. Find Current News and In-Depth Articles
Business magazines and journals provide added depth and insight into a company's operations, strategies, and competition. Find articles, industry profiles, SWOT analyses, and other in-depth reporting in these databases:
3. Analyze Financials, Market, Competitors, and Industry
Find information on competitors, industry trends, and market behavior to analyze the company's strategy and potential growth.